Analysis of DVD cover 3

There seems to be quite a lot going on image-wise. The main character is obvious and we know that it is Bruce Willis because of the huge white font placed at the centre. This is a technique used to sell the film, as Bruce Willis would be recognised as a well known actor.

The background reveals a lot of diversity as both rain and fire is used, this shows that it is an action packed thriller. The phrase 'Every second counts' reveals that it is quite action packed aswell.

The two pictures of the protagonist show two sides to the character. One portrays violence because of the gun, and the other, caring and loving, as he hugs a child.

The title is big, bold, centeral and red and signifies a theme of danger.
Diagraphically i think it would appeal to an older, mature adult audience.