Analysis of DVD cover 1

Immeadiately, the title stands out as it is eyecatching because of the big bold font used. The colour red may have been used as a signifyer as the colour red is often a connotation of danger.

You can tell that there is an element of danger because of the motion of the picture- the protagonist is being chased by a low flying plane.
The protagonist's facial expression seems worried so you can relate his attempt to escape to a thriller.

A bold font is used to stand out against the pale background to show the actor's names. This is a good idea as films normally attract people because of the actors in the film. The more famous and well known the actors are, the more the appeal and the more films are sold.

I think that this film would appeal to a wide audience, but a particular demographic could be adult and young- adult males.